Why I Created LIVE YOUR SOUL

"LIVE YOUR SOUL wasn't created because I wanted to start another brand. It was created because my own journey taught me that authenticity isn't something we find—it's something we uncover by becoming conscious of ourselves."

 

"I don't have all the answers. LIVE YOUR SOUL isn't about following me - it's about helping each of us live more authentically."

Rashid Wagstaff / Founder & Keeper of the Vision

The Journey

Every meaningful journey begins with a question.  Mine wasn't about building a brand—it was about understanding myself. Over the years, I found myself looking beyond external success and turning inward, learning to observe my thoughts, question long-held beliefs, and recognize the subconscious patterns that quietly shaped my life. That process continues every day.

 

LIVE YOUR SOUL was born from that journey. It is a reflection of choosing authenticity over expectation, presence over distraction, and fulfillment over achievement alone. What began as a personal search has grown into a community dedicated to conscious living, creativity, wellness, travel, and self-expression. This page will soon share more of that story—where I've been, what I've learned, and why I believe every person has the ability to live more authentically.

 

 

Looking Ahead

My journey is still unfolding, and I believe that's true for all of us. LIVE YOUR SOUL was never meant to be a destination—it is a place to explore, learn, create, and grow together.

 

My vision is to build a global community rooted in authenticity, conscious living, and meaningful human connection. Through stories, travel, wellness, creativity, culture, and thoughtfully crafted products, I hope to create a space where people from every background feel inspired to live more intentionally and express who they truly are.

 

This is only the beginning.

 

Thank you for being here, and for becoming part of the journey.

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Thank you for being part of the journey.

— Rashid W.

Our Mission & Vision

Coffee's mission is to offer love and hope to those in need through funds from a great cup of coffee. We want to inspire and educate our coffee lovers in ways that enhance their experience with us and encourage them to be an outlet of hope for others. 

We want to create a coffee culture that is built around quality, sociability, and affordability so that everyone can enjoy our product and share in our outreach. Our goal is to continue to grow our business in ways that will allow us to give more, this will include things like scholarships for local graduating seniors, food programs, and much more! We have BIG plans for coffee and appreciate you joining us on this journey!